Marmot
Our goal with Marmot’s Amazon presence was to translate the brand’s rugged, performance-driven identity into a digital storefront experience. We developed ATF image galleries and copy that emphasized product durability, weather resistance, and real-world use through adventure-driven lifestyle imagery.
We also created seasonal refreshes to highlight key outerwear collections, driving alignment with Marmot.com while leveraging Amazon’s conversion best practices.
These efforts led to a 30% increase in image interaction, a 17% lift in PDP conversion rate, and a 25% boost in customer review engagement, as shoppers resonated more with the authenticity and clarity of the content.
ATF Content
Above-the-Fold Content is critical for engaging outdoor gear customers on Marmot’s Product Detail Pages. Recognizing this, we partnered with Amazon and their creative vendor services to refine our ATF approach, informed by shopper insights and conversion data specific to the outdoor apparel and equipment category.
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Cross-Channel Integration
To support visibility and drive traffic to key Amazon collections, we integrated Amazon storefront content into Marmot’s broader marketing ecosystem—most notably, email. Product launches, seasonal gear guides, and limited-time promotions were highlighted in email campaigns that linked directly to curated Amazon landing pages. This strategy helped bridge the brand’s owned and retail channels, resulting in increased qualified traffic and improved on-page engagement. Results were a 18% email-driven lift in Amazon traffic during promotional campaigns.
