Contigo
For Contigo, a brand rooted in everyday convenience and modern design, Above-the-Fold Content serves as a crucial moment to showcase product functionality, ease of use, and lifestyle fit. Working closely with Amazon’s vendor partners, we optimized image sequences and copy to better reflect consumer needs around hydration, travel, and sustainability.
ATF Content
We set out to align Contigo’s Amazon Storefront with the sleek, design-forward aesthetic of their DTC site. Our ATF content strategy prioritized close-up shots that highlighted spill-proof lids, one-handed operation, and portability. Each image module served to preempt common shopper questions, reducing friction in the path to purchase.
As a result, we achieved a 24% increase in add-to-cart actions, a 12% reduction in bounce rate, and a 20% increase in repeat purchase intent, indicating that customers better understood product value on first exposure.
Ambassador Collaboration & Cross-Channel Impact
To further connect with active, wellness-minded consumers, we leveraged our partnerships with brand ambassadors who are a prominent voice in fitness and lifestyle, like Ally Love. Ally’s content was strategically integrated across Contigo’s DTC site, email marketing, social channels, and Amazon creative—building cohesive storytelling across all touchpoints.
By integrating Ally Love’s authentic voice into both DTC and retail marketing, we increased trust, visibility, and emotional connection with our target demographic. These efforts helped create a unified brand presence and drove tangible results.
