About Me
Empowering Creative Expression
A Creative Marketing Professional with 10+ years of experience in Digital Marketing and E-Commerce, blending strategy with storytelling to build brands that connect and convert. With a BFA in Fashion Marketing from Parsons, I'm driven by curiosity, inspired by innovation, and fueled by the desire to grow within a company that values bold ideas and creative vision.
E-Commerce Work
I specialize in driving e-commerce success through strategic oversight and hands-on execution within the Amazon Marketplace ecosystem. My role bridges creative direction, content optimization, and project management to ensure brand consistency, conversion-focused storytelling, and operational excellence.
At the core of my work is the development and execution of Amazon A+ Content—transforming static product listings into rich, immersive brand experiences that elevate customer engagement and increase sales. I collaborate cross-functionally with design, copywriting, legal, and marketing teams to produce premium content modules that align with brand guidelines while adhering to Amazon’s ever-evolving requirements.
From overseeing end-to-end content production timelines to managing localization for global markets, I ensure every product page is optimized for SEO, conversion, and brand storytelling. My experience also includes working closely with data analysts and retail media teams to continuously refine performance based on shopper behavior, page traffic, and content engagement metric
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